KRISTINA BAPTISTE



COPYWRITER BASED IN BROOKLYN, NEW YORK.







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BIO


Kristina graduated from Florida Atlantic University with a Bachelors in Communications and Multi-media Studies. She got her start by working with the music marketing company, Prism Creative Group, who’s clients ranged from Heineken, to Beck’s Beer, and The Arts and Entertainment District of Miami.

In 2018, she moved to New York to join the creative team as a Copywriter at The FADER/ Cornerstone Agency. The FADER is a definitive voice of emerging music and the lifestyle that surrounds it. Here, Kristina worked on editorial and branded social media campaigns, articles and digital integrated marketing creative concepts. Cornerstone is an internationally recognized agency that makes brands in culture matter. At the agency, Kristina worked on branded music platforms with Coca-Cola, McDonald’s, MLS, PBR, and Russell Athletic.

Kristina is connected to New York’s music community and has a passion for both popular and subculture. This allows her to execute projects with high impressions and create newsworthy campaigns.

WORK


COPYWRITING. CREATIVE CONCEPTING. SOCIAL MEDIA.  
 

DIGITAL FADER FORT 


︎MARCH-APRIL 2020 
  
FADER FORT went digital this year for the first time in 17 years to overcome an unprecedented circumstance. DIGITAL FORT was a global two-day music broadcast that brought one of music's most coveted stages, FADER FORT, online. Over 100 artists contributed to DIGITAL FORT on March 31st & April 1st benefitting a series of charities providing relief during the COVID-19 pandemic.



85 press outlets covered the virtual festival, including , Rollingstone, Billboard, and ADWEEK.
 



MLS ALL-STAR ANNOUNCEMENT


︎FEBRUARY-MARCH 2020

Major League Soccer launched an overarching 2020 campaign that celebrates the inaugural All-Star game in Los Angeles where they will go head to head with Liga MX. The campaign was kicked off with an announcement spot featuring a voice over by Danny Trejo. The stage is set under the Hollywood lights for the leagues to battle it out and prove who’s the best.  

The buzz and excitement built around this historic match was paired with a campaign that is inspired by the rivalry of the leagues, the cinematic roots of Hollywood, and rallies fans to show out for their team. The campaign included video content scripts and storyboards, taglines, experiential activations and influencer partnerships.



WELCOME TO A NEW TRADITION :60