Cornerstone created a music platform,Sound Society, for Pabst Blue Ribbon that was built to amplify the creative voices across America. This existed to foster an inclusive community that brings like-minded people together through a shared love of music.

The campaign featured a 5 city tour with multi-disciplinary artists, a Sound Society video content series, curated playlist, and social media roll-out.

In partnership with The FADER, PBR’S Sound Society was launched at FADER FORT with a party that celebrates emerging music and the platform that has launched the industry’s biggest names. The event featured the city of Austin’s artist-to-watch, giving emerging local creatives exposure to FADER’S live and digital audience.