MLS ALL-STAR ANNOUNCEMENT


︎FEBRUARY-MARCH 2020

Major League Soccer launched an overarching 2020 campaign that celebrates the inaugural All-Star game in Los Angeles where they will go head to head with Liga MX. The campaign was kicked off with an announcement spot featuring a voice over by Danny Trejo. The stage is set under the Hollywood lights for the leagues to battle it out and prove who’s the best.  

The buzz and excitement built around this historic match was paired with a campaign that is inspired by the rivalry of the leagues, the cinematic roots of Hollywood, and rallies fans to show out for their team. The campaign included video content scripts and storyboards, taglines, experiential activations and influencer partnerships.



WELCOME TO A NEW TRADITION :60