MCDONALD’S X COCA-COLA PRODUCT LAUNCH
Cornertsone created a music campaign around the McDonald’s x Coca-Cola MIX by Sprite Tropic Berry product launch. This activated on social, digital and experiential channels. The campaign featured a clothing capsule collection designed by Joe Freshgoods, a lookbook, a custom song and music video starring rapper, KYLE and producer, SuperDuper Brick.
At the on-site activations, fans lined up for a chance to win the one-of-a-kind capsule collection item only available at McDonald’s. Brand ambassadors distributed the collection and encouraged social posting and directed fans to watch the music video.
Online, social media posts from Kyle, Brick, Joe Freshgoods, and McDonald’s channels drove engagement and awareness day-of. The music video lived on KYLE’s official YouTube page. The song had a custom takeover of Spotify’s RapCaviar Playlist.